Taste Festivals – Graphic Design & Event Marketing
Red Giant won this account with a double-hit campaign that highlighted the event as a snapshot of culinary delights in the heart of London. One creative shows plates of food, the second presents images from the event. These event design ads were used in alternate months throughout the press campaign. The creative included a London city skyline sitting behind the well-known Taste logo in bold 3D, a treatment which enabled us to adapt and ‘personalize’ the creative for other Taste events around the globe – including Dublin, Toronto, Melbourne, Perth, Sydney, Hong Kong and São Paulo. We further developed the creative for the winter Festive Taste of London based at Tobacco Dock, giving it a warm and welcoming festive feel whilst retaining the same recognizable brand structure.