OLYMPIA, THE LONDON INTERNATIONAL HORSE SHOW – BRANDING, EVENT MARKETING & WEBSITE DESIGN

If you’re into horses (and even if you’re not), the chances are you’ve heard of Olympia, The London International Horse Show – the UK’s greatest indoor equine show. We’re very proud that this prestigious event is another Red Giant client. Organized by HPower Group (also responsible for Royal Windsor Horse Show, for which Red Giant also produces all marketing and event materials) on behalf of Clarion Events, the show demands an integrated and carefully orchestrated marketing campaign that covers press ads, website banners, magazine flyers, posters, emailers (digital newsletters) and an awesome website with full CMS facility – all of which are looked after by Red Giant.

For the 2017 and 2018 event creatives we planned and art-directed a two-day indoor photoshoot with jumping and dressage horses to capture a level of quality and detail that simply can’t be obtained at the event itself, then spent many hours in post-production to produce the final creatives, introducing just the right amount of Christmas spirit for this festive event.