Olympia, The London International Horse Show – Branding, Event Marketing & Website Design

If you’re into horses (and even if you’re not), the chances are you’ve heard of Olympia, The London International Horse Show – the UK’s greatest indoor show of equine power, performance and dexterity (with a sprinkling of Christmas magic). We’re very proud that this prestigious event is another Red Giant client. Organized by HPower Group (also responsible for The Royal Windsor Horse Show, for which Red Giant also produces all marketing and event materials) on behalf of Clarion Events, the show demands an integrated and carefully orchestrated marketing campaign that covers press ads, magazine flyers, posters, emailers (digital newsletters) and a website with full CMS facility – all of which Red Giant takes in its stride.

For the 2017 event creative we planned and art-directed a two-day indoor photoshoot with jumping and dressage horses to capture a level of quality and detail one simply can’t get from the event itself, then spent many hours in post-production to produce the final creative, presenting the client with several options to capture just the right Christmas spirit for this festive event, then worked their favourite into the finished masterpiece you see here. Needless to say, the client was delighted.

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