Morden College – Branding, Graphic Design, Copywriting & Print Management
Morden College approached Red Giant to ‘up their game’ in the promotion and marketing of this very special care home for older people, situated in Blackheath, south-east London. What we received was a very open but specific brief, with a requirement for many of our services – from photography and art direction to copy writing, brochure design and print (and with a website to follow).
Founded in 1695, Morden College features a variety of purpose-designed buildings and care services covering everything from independent living to residential and dementia care. So photography needed to be sypathetic yet vibrant, very much capturing the flavour of this unique charity and its multitude of residents and carers.
More than that, we initially had to ‘refresh’ the charity’s logo and brand within the confines of a history dating back more than 300 years, respectful of the past yet modernizing for the future. In this context, heraldic logos can be tricky but we struck just the balance, setting things up nicely for several decades to come.