The Kennel Club – Annual Report & Marketing Collateral Design & Publishing
The Kennel Club commissioned Red Giant to design its Annual Report for 2016, with a focus on happy, healthy dogs and what the Kennel Club does for dogs’ health, education and charity. We changed the format from traditional A4 to a (very well received) bespoke 276mm x 210mm and printed on an uncoated stock to give the publication a classy feel without being ‘too plush’. The imagery used is a combination of photography competition entries and Red Giant-sourced material. We also created multiple infographics to simply communicate figures and stats to stakeholders and club members. Further work followed, including a full set of marketing materials for the Good Citizen Dog Scheme and multiple LED screen banners for the annual Crufts dog show, followed by a repeat commission to produce the 2017 Annual Report which again outlines the wonderful work the Kennel Club does on behalf of dogs and their owners.