Grand Auto – Logo, Branding & Marketing
Grand Auto is London’s newest motor show, opening at Olympia in 2018, and (being a new show) in need of a logo design and creative marketing materials. Organised by Brand Events, the show brings motors back to London’s iconic Olympia Grand Hall, with its distinctive roof, so for the show organiser this was an important factor to build into the creative. That, and cars of course, which took a fair bit of research and deliberation to cover past, present and future. Of course we knew exactly where to go to get the right pictures, and we then assembled the marketing advert in perfect form, integrating the new logo into a the overall mix. Oh, and we also handled the copywriting for the ad, too.