Brand Licensing Europe and Licensing Expo USA – Branding & Marketing Campaign

Having created a colourful new event marketing campaign for Brand Licensing Europe we were approached by the much larger parent brand event, Vegas-based Licensing Expo USA to do the same for that show. We devised a concept which visually presented the sheer volume of content and inspiration visitors can experience at this huge annual exposition. Deliverables included six iterations of the press ad along with web sliders, email newsletters and direct mail campaigns.

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