Brand Licensing Europe website theme
Brand Licensing Europe 2014 website theme design
Creative campaign for Brand Licensing Europe
A4 press advertisement creative
Design layout for the exhibitors leaflet
Brand Licensing Europe e-blasts
Brand Licensing Europe newsletter template design, testing & coding
Red Giant was invited to pitch by Advanstar Communications and successfully won the creative campaign to market the 2014 Brand Licensing Europe Exhibition which takes place at Olympia in London. The traditional perception of the show was that it was focused on character and entertainment, which is not the case as it also incorporates major sport, heritage and fashion brands. The challenge was to convey all these elements in the creative which we uniquely achieved by incorporating many images that did not represent any particular brand.
Brand Licensing Europe, the key event for the multi-million pound licensing industry, is the place where brand owners, retailers and licensees from blue chip international companies to growing businesses come together, forge new partnerships and secure licensing deals.
Red Giant created Press advertising, HTML emailers, posters, the website’s look and feel and flyers for both exhibitors and visitors in multiple European languages.
The success of the campaign was so highly acclaimed that Red Giant was subsequently invited to pitch for Licensing Expo USA, the ‘parent’ show, which we also won.