We were initially commissioned by IMG to design and produce real, physical poker chips for hospitality guests at the Barclays ATP World Tour Finals at The O2 in London. The idea was that guests could redeem their poker chips for drinks and food. Professionally produced to a very high quality, the poker chips caught the eye of the LTA, the organiser of the prestigious event, who decided to use poker chips for the official player draw.
Our team has been helping the LTA with this small but important role since 2008. Players’ names include Andy Murray, Roger Federer, Rafael Nadal, Novak Djokovic, Kei Nishikori and Grigor Dimitrov, to name but a few. The reverse side of the poker chips features the full logo for the ATP World Tour Finals.